Creative Entrepreneurship

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The Beatles Teach Entrepreneurship Better Than Business School Does

June 6, 2014 | comments
By Panos Panay Most programs designed to teach entrepreneurship follow a basic, flawed formula: Spend a semester writing a business plan, learn the basics of marketing and finance, bury your head in spreadsheets, pull together a PowerPoint, and then pitch your idea to a biannual business plan contest. If you’re lucky enough to win some capital, see if you can launch your idea/product/service/business. Right about then, make your first contacts with potential customers.
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This Much I Know Is True

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Tetris: The Ultimate Entrepreneurial Game

June 6, 2014 | comments
Admittedly I am not much of a gamer, though I couldn't help but feel wistful when I heard on the radio that today is the 30th anniversary of the release of Tetris, that beloved and popular game of '80s childhood. And even though I have not played the game in about 25 years, it got me thinking about why Tetris became (and remains) so popular to begin with and also how, in some ways, it's the ultimate gaming embodiment of the entrepreneurial spirit.
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How Not to Fall in Love With Your Own Ideas

June 6, 2014 | comments
By Ilan Mochari You've probably heard of the so-called "confirmation bias" to which company founders are highly susceptible: In plain English, it means that most of us are more likely to seek information that confirms what we already believe. You can see how this could cause trouble for founders, eager as they are to screen the world for evidence favorable to their startups. How, then, can founders stay objective? After all, the passion required for entrepreneurship often stems from a founder's falling in love with his own vision or creation.
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