By Panos Panay
Most programs designed to teach entrepreneurship follow a basic, flawed formula: Spend a semester writing a business plan, learn the basics of marketing and finance, bury your head in spreadsheets, pull together a PowerPoint, and then pitch your idea to a biannual business plan contest. If you’re lucky enough to win some capital, see if you can launch your idea/product/service/business. Right about then, make your first contacts with potential customers.
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