By Ilan Mochari
You've probably heard of the so-called "confirmation bias
" to which company founders are highly susceptible: In plain English, it means that most of us are more likely to seek information that confirms what we already believe.
You can see how this could cause trouble for founders, eager as they are to screen the world for evidence favorable to their startups. How, then, can founders stay objective? After all, the passion required for entrepreneurship often stems from a founder's falling in love
with his own vision or creation.
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